Learn the do's - and some don'ts - of launching a new product. Brandon Cornuke has been an inventor, retail buyer, corporate innovation leader and now shares his expertise with start-up founders. In this episode, you'll learn what you need and what to avoid as you seek to validate new products before market launch.
About Brandon Cornuke:
Brandon Cornuke has dedicated his career to helping innovators turn their ideas into growing businesses. He is a speaker, writer, educator, and entrepreneur. He has co-founded a consumer products company, consulted with hundreds of startups, and led innovation efforts inside global organizations like Target, American Greetings, and Hitachi. Brandon is the Vice President of Startup Services at MAGNET, Northeast Ohio’s premier non-profit provider of manufacturing expertise, and teaches as an Adjunct Professor of Design and Innovation at Case Western Reserve University’s Weatherhead School of Management. He received his MBA from Northwestern University’s Kellogg School of Management and lives with his wife and daughters in Shaker Heights, Ohio.
In today’s episode, we’ll learn the “whys” and “hows” of rapid testing. Today’s guest, Tom Madrilejos, has been executing Rapid Testing at Tenlo for the past year across a variety of marketing tactics. Marketers will hear examples of how to launch a new product or test a new marketing tactic and get rich customer insights and predictable results without overspending.
About Tessa's Guest:
Tom’s vast knowledge of creative immersive technology and UX/UI guides his creative thinking. His knowledge-hungry attitude drives him to apply the most advanced ideas and solutions to creative strategies. Currently, Tom is a staple of the Planning & Strategy team for Tenlo Marketing. Using his past experience in UX, Tom is able to combine creative and strategy to create unique solutions to client’s marketing challenges.
Our inaugural episode was streamed live, Thursday, 12/12 at 12 pm PT. Tessa's guest is Linda Owens, Digital & Ecommerce Marketing Manager at Nestlé Professional.
About Linda Owens:
Linda is experienced in global digital and eCommerce marketing and has a passion to drive change and deliver results. She has worked across many different industries, building b2b and b2c digital strategies, and teams to engage with customers and increase sales. Her expertise is in managing projects ranging from content development, search, SEO, SEM, paid media, email marketing automation, website development, social media strategies, CRM systems, eCommerce campaigns, retention programs, and new technology implementation. Linda has been with Nestle Professional as the Digital and eCommerce Marketing Manager where she oversees all digital marketing strategies for Nestle Professional Food & Beverage.
Tessa Burg is vice president of user experience and technology strategy at Tenlo, a pipeline marketing company that focuses on engaging high-value prospects with relevant buyer experiences that get results. Tessa has been leading data-driven marketing and technology product teams for 15 years and has successfully executed the Rapid Testing process across hundreds of experiments, new product launches, and omni-channel campaigns.
Rapid Testing is a process that generates customer insights and revenue forecasts from small, iterative tests. In weeks (rather than months), marketers learn which messages, channels, and experiences work and can quickly pause underperforming tactics and scale successful ones. The show will discuss how Rapid Testing is used to test new marketing channels, create accurate revenue forecasts, validate new products, build attribution models, and align sales and marketing teams more effectively.